As you would’ve probably noticed, in just a few days we’ll be in December, which means that 2020 is right around the corner. And before this, we’ve checked out all the other boxes in your affiliate marketing checklist. We’ve discussed what is affiliate marketing, how to start your own affiliate marketing campaign, and all the best affiliate programmes in Malaysia, So this is the best time for you to check out the affiliate marketing trends you need to pay attention to in 2020, so you can get the jump on other affiliate marketers.
But first, let’s discuss what is affiliate marketing trends.
What Is An Affiliate Marketing Trend?
Well simply speaking, an affiliate marketing trend is exactly as the name suggests. It’s an activity or way of doing something that is very popular or rapidly gaining popularity. So an affiliate marketing trend simply means that it is a trend that is related to affiliate marketing.
For example, 2013 marked the start of the trend of affiliate marketers placing more focus on mobile optimization. In 2016, globalization of affiliate marketing was all the rage. Every affiliate programmes were trying to break into the global market, no matter where they were from.
Although, one thing that needs to be made clear is that although it’s called a ‘trend’, it doesn’t mean that this is something that will die off after a few months. Some trends are here to stay for good. Case in point is mobile optimization for affiliate websites. Although some people called this out way back in 2012, it’s still going strong 6 years later, and is now one of the most integral part of building an affiliate website.
Therefore, part of the process in utilizing affiliate marketing trends is figuring out which trend to let die, and which trend works for you.
Affiliate Marketing Trends To Watch Out For In 2020
Now with all that being said, let’s go to the affiliate marketing trends that you should look out for in 2020.
Affiliate Marketing Trend #1 : Influencer Marketing
In 2006, Ted Murphy launched PayPerPost, and this was the first instance of influencer marketing. PayPerPost allowed community influencers to leverage and profit from the influence they have on their followers.
Since then influencer marketing has done nothing but grow, until it is the massive juggernaut you see today. And in 2020, affiliate marketing experts have predicted that influencer marketing will continue to grow and will leave it’s mark on affiliate marketing.
So in 2020, affiliate marketers will do very well for themselves to focus on their social media following. Social medias such as Instagram, Facebook will be an important tool for your affiliate campaign.
Affiliate Marketing Trend #2 : Voice Search Optimization
Everyone knows that in affiliate marketing, SEO optimization is key. But even in most affiliate marketers meticulous SEO optimization, most of them neglect voice search optimization.
But in 2020, experts predict that affiliate marketers can no longer ignore voice search. Why? Here are some statistics. According to experts, in 2020 at least 50% of all searches on the internet will be voice based. Want another statistic? Gartner said that 30% of all searches will be done on a device without a screen in 2020.
I can go on and on with the statistics, but the consensus is the same. In 2020, voice search will be one of the most important search methods. So it’s incredibly important for affiliate marketers and affiliate programmes to start optimizing their content for voice search.
Affiliate Marketing Trend #3 : Native Advertising
Another affiliate marketing trend set to make it’s mark on 2020 is native advertisements. Now some of you might wonder, ‘what are native advertisements’? Well native advertisements are best described as sneaky advertisements.
In 2020, it’s a well known fact that traditional means of advertising will not cut it anymore. The modern user are turned off by advertisements, and even this is an understatement. According to statistics, you are 475 times more likely to survive a plane crash than click on a banner ad. That’s how ineffective traditional advertisements are.
Which is why in 2020, affiliate marketers and affiliate programmes are encouraged to dip into native advertisements.
Affiliate Marketing Trend #4 : Data-Driven Marketing
Now for our penultimate entry in affiliate marketing trends for 2020, let’s talk about data-driven marketing.
In some circles, data-driven marketing is very controversial, and some might even say that it’s unethical. But the fact of the matter is that most big companies have started leveraging this form of marketing, which is why experts predict that affiliate marketers will start to join in the trend in 2020.
But what is data-driven marketing? Data-driven marketing does exactly what it’s name says. Use data to drive marketing. This means using the data of your users to tailor advertisements and marketing campaigns for them.
If you want to grow your affiliate marketing campaign in 2020, you’d do well to leverage data-driven marketing.
Affiliate Marketing Trend #5 : Video Content And Images
Before this, we’ve mentioned in several of our articles that attention span of people is shrinking. Which is why in 2020, video content and images will be king.
In 2020, it is predicted that written content will play second fiddle to video and image content, as people nowadays don’t have the patience to read a full feature length article to gain information.
They’d rather read an infographic image or better yet, a video on a topic they want. Which is why in 2020, it’s very important for affiliate marketers to start shifting to more image and video-centric content rather than traditional articles.