How would you feel if you could make money anytime, from any place- even while sleeping? Sounds good, right?
Well, that pretty much sums up what affiliate marketing is.
Affiliate marketing is a system where you get paid for referring sales to another business. This is a tactic that has benefited both brands and marketers.
If you have decided to get into affiliate marketing, you need to promote a product or a brand. Then, you need to generate affiliate marketing traffic. This means that you need to attract users to the products you are promoting.
There are many different ways to do this. In this article, we will go through a few ways to generate affiliate marketing traffic:
How to generate affiliate marketing traffic?
Pay Per Click:
Google’s Adwords platform is the biggest example of Pay Per Click advertising. How it works is simple. Google allows you to create ads based on specific keywords. Your site will then be listed at the top of the page for that search keyword. Everytime a user clicks your ad, you will pay Google a certain amount. This is one of the most competitive and expensive ways to generate affiliate marketing traffic. However, there are a lot of optimization options available and the search ads are very specific. So if done correctly, this method can be very profitable.
Social Media Advertising:
Social networking sites such as Facebook, Instagram, Twitter, and Pinterest are also great ways to generate affiliate marketing traffic. These platforms also allow you to select your target demographic. You can target your audience based on their different interests, age groups, and keyword searches. This helps you to reach the right group of people, and find your target customers. If you are planning on social media advertising, make sure to understand your demographics.
Social Media Marketing:
Unlike social media advertising, social media marketing is completely free! You will need to create engaging posts on social media sites and gain a large following. This is not as easy as it sounds, as gaining a following can take a lot of time. You will need to post frequently, work with social media influencers in the same market, and engage with your followers. Once you gain a large following, you will get a lot of affiliate offers coming in. You can make money off your social media profile!
One of the oldest ways to generate affiliate marketing traffic, this involves advertising in the form of banners, blog posts, and more. Display advertising involves a lot of graphics, videos, logos, and animations. They are made to be interruptive and eye-catching, to reach as many people as possible.
Google and Microsoft pubCenter run ads like these. Here, your ads will be displayed in the form of text on different pages. Everytime someone clicks on the advertisement, you will be charged. This is similar to the Pay Per Click advertising model.
Native Ad Traffic:
When scrolling through a website, have you ever come across a “Sponsored Post” heading on an article?
That is a native ad.
Native ads are a popular way to generate affiliate marketing traffic. They are less disruptive than display ads, and sometimes don’t even seem like an advertisement. Users are more likely to engage with native ads because they don’t feel like their online experience is being interrupted.
These are just advertisements sent to people using their mobile phones. The percentage of people using mobile devices is increasing rapidly. You can take advantage of this by responding with more mobile traffic sources. You can still use the different traffic sources above, just shift it to a mobile device. For example, you can still advertise your offer through display ads, just use a mobile platform instead.
As the name suggests, incentive traffic provides users with an incentive to complete an action. You can offer them something in return for finishing a task that generates conversion. The incentive can be in the form of points, rewards of coupons. Content-locking is another example of incentive traffic. Here, the incentive is allowing the users access to content; an e-book, or a PDF file.