The digital world evolves quickly. Something that was new and revolutionary released last year could be outdated in the next. Things move quickly – that means there are going to be questions out there asking what’s still relevant in this day and age.
Today, we explore the world of blogging and whether it still has a place in 2020.
Though it’s been years since the bloggosphere exploded into the mainstream, it’s core function has remained the same.
In its early years, having a blog and posting tonnes of content was the best way to get your search rankings up. Of course, the internet 10 years ago and the internet today to two totally different things now. But the point stands – blogging is still an effective way of getting found over the internet.
Blogging Trends Of 2020
As the years come and go, so do trends rise and fall. Below is a list of the trends you’ll find useful to keep an eye out for on your blogging journey this year.
1. Video Content Boom
With video as a means of communication taking over the internet by storm, expect to include at least snippets of videos in your blog. Videos are shown to be more engaging than the traditional words-only post. That being said, having a video isn’t a substitute for great write up. It’s definitely worth taking the time to do both if you can!
2. Make It Easy To Skim
While not really a ‘trend’ in of itself, the attention span of users nowadays are short. Very short. Therefore, its imperative for any blogger to make their content easily skimmable. While dedicated readers of your blog might stay and read through walls of text, the average visitor probably isn’t. They might scroll down to see how big of a post it is and then leave. Not good for your metrics!
3. More Long-Form Content
“Huh? Didn’t you say to make it easy to skim?” I did. But just because it’s easy to skim through doesn’t mean the content as a whole has to be short. Nowadays, users are valuing long-form articles a whole lot more than in previous years.
Long-form blog posts are often packed full of useful and relevant content that aims to stay evergreen after its publishing. This makes the content a reliable source of information that readers can come back to depend upon.
4. Highly Mobile Optimized
Mobile devices have become the number one way we access the internet today. Odds are, your readers are likely visiting you from the convenience of their phone. In fact, 48% of the web pages viewed worldwide come from mobile devices. That alone should get you to optimize your website for mobile!
5. Converse With Your Community
Crafting brilliant long-form content for your audience? Great.
Having your audience read through the whole thing, decide it was an excellent read and then share? Better.
No bothering to respond to your audience when they leave comments? Priceless.
As in the value you lose from not conversing with your audience is priceless. The whole point of building an audience is so you can talk and engage with them!
Through your audience you’ll learn how you can better improve your services or products – or better yet, find out what they want so you can deliver the exact value they need!
So make it a point to respond to the community you’ve taken so long to form. Don’t leave them hanging in silence!
Long story short – Yes, blogging is still absolutely worth doing in 2020, as long as you aren’t doing it thinking it’s a ‘get-rich-quick’ scheme.
Those were some of the blogging trends to take into account this year if you plan on either starting or revamping your blogging strategy. Hope you enjoyed reading it!