Globally, affiliate marketing has been one of the best ways to make money online for years. But that’s not the case in Malaysia. In Malaysia, affiliate marketing is still a new thing, and not that many people are aware of it. That doesn’t mean that affiliate marketing in Malaysia doesn’t work though. It just means that there’s an untapped market, waiting for you to leverage on them. To help you with that, I’m going to share with you some top affiliate marketing strategies you can use to lead you to success.
Strategy #1 – Focus On A Niche
There’s a saying in the world of affiliate marketing that goes like this; “Always go one mile deep, one inch wide.” What this means essentially is that in affiliate marketing, trying to cover as many topics as possible is not wise.
Too many newbie affiliate marketers in Malaysia fall into this trap. They believe that the more products they sell, the more income they’ll make, so they try to sell everything and anything under the sun.
This is the worst thing you can do as an affiliate marketer. The reason is that when you do this, you create two unwanted perceptions about your website;
- You don’t care about your readers and just want to make a quick buck,
- Your website has no real identity, which makes it forgettable.
Instead, what you should do is that you should focus on your website’s niche. Remember back when we discussed how to create a blog? We discussed the importance of niche, and how to choose a good niche. Sofor your first affiliate marketing strategy, we’re going to expand on that.
What we mean when we talk about focusing on your niche, is that you should try to sell products that actually fit your niche.
I know how tempting it is to go to Clickbank and just choose the products with the highest gravity and commission rate, but you must not fall to that temptation. Try to choose products that fit your website, and your niche.
The reason for this is quite obvious, because your audience will not appreciate products that are not in your niche anyway. And worse, it will drive off your audience.
A good real world example of this is a fishing shop that sells electrical gadgets. Not only the shop will not make any money, it will also cause the customers to shun the shop, as it’s not selling the things they need.
Which is why before this, we explained just how important it is for you to choose a profitable niche.
A good example of a website that sells products within their niche is The Knot. They are a wedding inspiration website, and their affiliated products are all regarding weddings.
Strategy #2 : Create Unbeatable Content
One of the phrases you’ll see repeated again and again here in ClickWealth is “Content is King”. And the reason for this is because it’s true. This is because content is what makes your website distinguishable and memorable to your visitors, and even search engines.
Let’s look at it this way. According to statistics, there are over 1.94 billion websites on the internet as of 2019. This number is going to grow over the next few years, and it will grow exponentially, seeing that there’s no way the Internet will grow obsolete in coming years.
So this means that you have to distinguish your website among 1.94 billion other websites in the Internet right now. How do you do that? Well, with your content of course.
That’s why working on your content is one of the best affiliate marketing strategies there are. When you work on your content, you are not only adding value to your website, you are making it noticeable by search engines as well. This means that by default, your SEO will be improving.
A good example of websites that focus on creating quality content is Best Hosting. Within Best Hosting, there are over dozens of guides on hosting websites, and this content helps distinguished themselves from other websites of the same niche.
So how do you create unbeatable content? Unfortunately, there is no shortcut for this. You have to work hard at it, and research your content’s topic. But this doesn’t mean that there is no way to make your work easier.
What you can do is you can take several leading sites within your niche to be made into your ‘reference sites’. Look at their content, and gather everything you can from their content. Find a way to make their content better. This way, you’ll be making unbeatable content in no time at all.
Strategy #3 : Establish A Brand For Your Website
In recent years, Google’s brand bias is growing stronger and stronger. What this means is that the more recognizable your website is as a brand, the higher the chance that Google will put it on their first page.
This means that if you want to create success as an affiliate marketer, then you must focus on creating your brand. This is one of the best affiliate marketing strategies there are. This is one of the reasons why selling unrelated affiliate products on your website does nothing but hurt your website. Because when you do that, you hurt the credibility of your website’s brand.
Just go on google, look for any popular websites. You’ll realize that every leading affiliate websites in any niche has created a brand for themselves.
One shining example of a creating a brand is Outdoor Gear Lab. They started all the way back in 2010, and now their name is a household name for people looking for outdoor gear reviews.
Strategy #4 : Establish A Steady Current Of Revenue
One of the main problems with affiliate marketing is that it’s volatile in nature. This means that the amount of your income might fluctuate wildly between time periods. Due to the fact that you have to make sales or generate clicks in order to create income, your website might be bringing less revenue on certain days.
Although this might sound scary, but there’s really nothing you can do about it. That’s just how the industry is. So rather than worry about something we can’t change, it’s better for us to discuss what we can do to help offset this.
One of the top affiliate marketing strategies to help remedy this is by creating a steady current of revenue for your website. How do you do this?
Simple, by selling a product that requires a monthly subscription. Most affiliate marketers prefer to chase after that one big product to help them create a massive amount of revenue from the commission, and there’s nothing wrong with that.
But due to the nature of the product and the volatility of affiliate marketing, this might not be the smartest way to approach things. It’ll be better if you focus on building a steady stream of income by selling cheaper products, or subscription based products.
This way, you will guarantee yourself a steady income of money, even in the worst months.
Strategy #5 : Don’t Over Rely On One Traffic Source
Google understands that just like any other technology, the Internet is continuously evolving. Which means that Google periodically updates their technology themselves with new parameters, tech, and others.
But there’s a drawback to this. Time and time again, when Google rolls out their updates, a lot of affiliate marketers will find themselves losing a lot if not all of their traffic. This happens because maybe Google updated the parameters that determined which website will be on the first page. Or maybe Google found a way to combat some of the unsavory ways some websites gain traffic.
It has happened before, and it will happen again. Which is why in order for you to become a successful affiliate marketer, you should never over rely on one source of traffic. This is one of the essential affiliate marketing strategies you need to know.
I’ve seen it too many times. Some affiliate marketers relies too much on their social media marketing campaign, others might rely too much on paid clicks, and when Google rolls out these updates, they find themselves losing all their audience.
Which is why now I’m going to give you two advice for you to keep in your mind;
- Always try to gain traffic from multiple sources (Example; social media, email list, SEO).
- Try to avoid services that offers clicks or engagements for money.
Instead, what you should do is gain your traffic organically, and keep them coming back to your website. How do you do this? By creating engaging content of course.