In our previous article, we’ve mentioned how one of the affiliate marketing trends you need to watch out for in 2020 is voice search optimization. So now in this article, we’re going to show you exactly what you need to do to optimize your website for voice search.
But first, before we get to the meat of the issue, let’s discuss the importance of voice search optimization.
Why Is Voice Search Optimization Important?
It’s simple, really. Voice search is the future of search engines. More and more search engines are incorporating voice search in their search engine, and the user count is growing as well.
Let’s look some statistics to back this up;
- According to Google, voice search makes up for 20% of all searches.
- Comscore even said that in 2020, 50% of all searches will be voice search.
- OC&C Strategy Consultants said that by 2022, voice commerce will be worth $40B.
So all these statistics show that no matter how you look at it, voice search is very important. So as an affiliate marketer, it’s really important for you to utilize this for your website so that you can lead people using voice searches to your website.
Even in Malaysia, it’s predicted that voice search will eventually be as big as traditional text searches.
How To Optimize Your Website For Voice Search
So now we know that voice search is already a huge market, and is primed to grow even more in the future. Therefore, it’s in your best interests that your website is properly equipped for voice searches. How do we do this?
Let’s look at 4 best ways to improve your website’s voice search optimization.
#1 Make Sure Your Website Is Mobile-Friendly
I think it’s quite obvious when I say that almost all of voice searches are made on mobile devices. So this means that for voice search optimization purposes, your website needs to be mobile-friendly.
This is not a worry if you’re using WordPress to build your website, as most WordPress themes are inherently mobile responsive.
If you want to check if your website is mobile responsive you can use Google’s Mobile Responsiveness tool.
Making sure your website is mobile responsive is very useful. It not only ensures your website is equipped for voice search users, Google also ranks mobile responsiveness very high in their ranking factors.
So this means that with mobile responsiveness, your website is well off for both voice search optimization and standard SEO.
#2 Reduce Your Page Loading Time
After making sure that your page is mobile-friendly, it’s time for you to tweak with your site even more.
This time, you need to make sure your page loads quickly.
Why do you need your page to load quickly? Because the popularity of voice search goes hand in hand with the popularity of intelligent virtual assistants such as Amazon’s Alexa, Windows Cortana or Google Assistant.
When a user performs their voice searches using these intelligent virtual assistants, websites with faster page load times fare better than their slower counterparts.
And again, just like mobile-friendliness, reducing your page load time also helps with traditional SEO and not just voice search optimization.
A very useful tool to help you check your website’s loading speed is Google’s Pagespeed Insights. This page will not only score your website’s loading time, it will also help list down optimizations you can make to help your website load faster.
Therefore, you will know what steps to take to help your website’s loading speed.
#3 Use Conversational Language And Simple Sentences In Your Content.
Now one thing everyone should realize about voice search is that although it is quite similar to traditional typed search, there are a few important differences.
One of the most important differences are how the searches are conducted.
Let’s say someone wanted to search for a hotel in Langkawi, Malaysia.
On traditional typed searches, the user will probably type something like this; ‘hotel Langkawi Malaysia’.
But on voice searches, the user will probably say something like ‘hotels in Langkawi Malaysia’.
See the difference?
When using a traditional typed search, users are more likely to type in keywords.
However, on voice search, the search is basically the user and it’s device talking to each other. Hence, the search phrase will seem more conversational.
So in order to help your website’s voice search optimization, your content needs to be very simple, and conversational.
#4 List Your Business In Google My Business
And last but not least, the most useful thing you can do for your website’s voice search optimization is listing your business in Google My Business.
Why? Because according to Search Engine Watch, local content makes up 40% of Google searches in 2018.
This means that a bulk of users are using Google search for products or services that are close to them.
Which also means that a lot of voice searches are done for local content.
In order for your business to be noticed by your local consumers, you will need to list your business in Google My Business, complete with the address and location, because Google will use this to help the search users.
For example, let’s pretend you have a Tomyam place. The next time anyone googles ‘Tomyam near me’ anywhere in the vicinity of your restaurant, your business will be listed in the Google search results as well.
This will help bring in more customers for your business.
Voice search is already a huge business, and it’ll only grow bigger in time. Utilizing and leveraging voice search optimization as soon as possible. So try out our 4 tips and see the difference!